Guess What Has Increased Over 150 Percent on Instagram?
“The total time people spent watching video on Instagram increased 150 percent over the past six months.”
Instagram "Picked For You" channels
It's beginning to look a lot like YouTube as Instagram rolls out Picked for You channels. Instagramers in the U.S. can now choose to watch the "best videos from around the world based on topics you find interesting."
Takeaways
- Video has risen to the top across social media channels.
- Short, interest-based videos win.
- Including a few solid hashtags rather than a long string of hashtaging will help your video rise to the top.
Try This For One Month
For every 3 pictures you post, try posting a 10-second video with a 3 hashtags. At the end of the month take a quick look back and note if you received more engagement through video, photos or a combination.