Your Had Me At #Hello. Instagram Search Expands

"In the beginning" social, apps such as FourSquare offered stand alone experiences to check-in, find a new restaurant or see where your friends were hanging out. Over the past few years, location based information has been integrated into the top social sites. Recently, Instagram improved their Search and Explore capabilities so fans could search for what's trending on Instagram by hashtag and place. The implications for businesses and brands are huge! Having instant feedback for what's popular near you and jump in the conversation with likes and tips puts you into the insta spotlight. Turn on the Add to Photo Map feature, include the addresses of an open house along with a neighborhood trending topic.

Photo by S. Klatt.