3 Quick-Video Apps for Capturing Real Time Events
Real time video is a key social media ingredient for brands and fans. With the use of a smartphone, these three apps are making it easier to create shareable video in seconds.
Vine
click image to play example
Launched video - June 2013 (Instagram launched October 2010)
Creators - Kevin Systrom and Mike Krieger; Facebook acquired Instagram in April 2012 and is responsible for developing Instagram video
Users - over 130 million users, June 2013
Features - users create 15 second videos; video stops at the end; filters can be added to video
Built in share - Instagram, Facebook, Twitter, Tumblr, Flickr, Foursquare, Email
MixBit
click image to play example
Launched - August 8, 2013
Creators - Steve Chen and Chad Hurley, two of three creators of YouTube
Users - too early
Features - users create up to 16 second videos; videos can be shared or combined with other user videos to create a larger video up to an hour long on the web
Built in share - MixBit, Facebook, Twitter
Download - iOS, Android coming , web
What's great about these apps? You are ready to share, post, tweet content in REAL TIME and can avoid the frustration of realizing your video is too long or too large to share without editing...and that makes life so much easier.