And The Oscar Goes To...BTS

BTS or behind-the-scenes photos and videos still rank within the top three ways to reach valuable content. A few viral favorites from the 2018 Oscars that give back.

On my way to get ready for the #Oscars! Join me on @voguemagazine's Instagram Story to follow along. #AcademyAwards

48.2k Likes, 1,309 Comments - Nicole Kidman (@nicolekidman) on Instagram: "On my way to get ready for the #Oscars! Join me on @voguemagazine's Instagram Story to follow..."

We don't like it when people are hungry - so we provided lunchboxes with snacks for everyone at the #Oscars and included a donation to the @LAFoodBank for each one. #WeFeedLA @ThisBar #ThisBarSavesLives @ChefWolfgangPuck @TheAcademy lafoodbank.org

15.6k Likes, 102 Comments - Jimmy Kimmel Live (@jimmykimmellive) on Instagram: "We don't like it when people are hungry - so we provided lunchboxes with snacks for everyone at the..."

Do We Really Read The Articles We Share?

“On average 55% online audiences read about 15 seconds or less of what they share. ”

— Tony Haile, Time

Stats from What You Think You Know About the Web Is Wrong

Tip

When creating posts and videos keep the copy and length super simple. Less is more. Editing down a post to a few words or trimming a video to 7-10 seconds will help your audience read or watch your entire message.